Josey Baker on Bread: Whole, Wild, Wet, Slow and Bold

...both Baker and Miller push that wetness to very high hydration levels: sometimes in the neighborhood of 120% hydration if you’re keeping score. (N.B. Hydration level refers to the ratio of water to flour by weight: 100 grams of flour mixed with 100 grams of water = 100% hydration) A big advantage of wet dough is that you don’t need to knead it. The gluten strands align on their own in the wet dough matrix. You still have to do some stretching and...

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There’s No Such Thing as a Free Watch

...al media “influencers.” These watches begin not as a practical way to tell time but, rather, as a physical manifestation of social media interactions. Amidst the shifting winds of Alibaba sites, dropshipping networks, Shopify templates, Instagram accounts and someone somewhere concocting the details of “Our Story,” a watch was formed, like a sudden precipitate in an unstable cloud. And almost immediately after being produced, it is reviled, doomed...

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Sad foot sign, the end is comin’

...digress for a moment to note that the longest half hour of my life was the time I was part of a film crew interviewing Wallace. He had an epic, paranoid freakout as soon as we started taping and it took most of that half hour to calm him down and assure him that his thoughts would not be taken our of context. He kept staring into the lens and repeatedly asking, “Who is going to edit this?” Once calmed, he went on to have a reasonable discussion ab...

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I Ate 100 Power Bars

...make the Stasi blush, one company I met promised to provide me with, “real-time shopper behavior intelligence” with a database that goes back, “35+ years of every UPC scanned in store.” (1) When I asked if this information is tied to me personally, the rep said that it’s all connected to my credit card information before abruptly cutting off the conversation when, I think, he noticed that I was wearing a media badge. Speaking of that media badge m...

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Reject Modernity Embrace Post-Capitalism

...o be believed, there are always opportunities to be chased or created; any time not spent hustling and hassling is time wasted. The whole city is forced into a gigantic simulation of activity, a fanaticism of productivism in which nothing much is actually produced, an economy made out of hot air and bland delirium. Capital demands that we rip out a perfectly good 1920s bathroom and replace it with the latest stream of vomit from Home Depot. And wh...

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