The Museum of the American Cocktail

...ou do a tasting of 20 bottles or the next day won’t be all that productive. If you’re interested in MOTAC’s Los Angeles events you can sign up at the bottom of their page here. As a generalist (to a fault) I have really enjoyed meeting MOTAC’s expert cocktail enthusiasts....

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Saturday Tweets: Architectural Screw-Ups, Road Diets and Pet Dragons

..., 2018 Delightful site curates New York Times Sunday Magazine articles from 100 years ago https://t.co/8pMEDbj7QF — Root Simple (@rootsimple) January 13, 2018 If you’re an Earth scientist or other academic trying to fly less, please help shift the culture on academic flying. An easy way to start is to tell your story here: https://t.co/dTN60J6Abv — Peter Kalmus (@ClimateHuman) January 11, 2018 The average kid can identify 1,000 corporate logos and...

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By Hand and Eye

...lden section, for instance, and the shelf spacing came from an exercise on page 131 of the book. Far from being restrictive, I found the principles in Walker and Tolpin’s book liberating. I now had a starting point for any design project. For modern folks it’s difficult to imagine working without a ruler. Walker and Toplin explain, Instead of asking, “How high is this base dimension in inches?” pre-industrial artisans would have asked, “How tall i...

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New Slow City

...and covers more ground than the previous sentence even begins to suggest. Read it. Bill is in the middle of a book tour right now, so I wanted to put up his schedule so you can catch him if he comes to your town. He’s an engaging speaker, so do get out and see him if you can. See his events page for details on each event. Wednesday, Sept 30 – SAN FRANCISCO Friday, Oct 2 – CLAREMONT Saturday, Oct 3 – LOS ANGELES Tuesday, Oct 6 – ASHLAND Wednesday,...

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Does Facebook Actually Work for Promoting a Small Business or Non-Profit?

...ggerating its actual effectiveness. Any of you who administrate a Facebook page for a business or non-profit will know that unless you pay, Facebook’s algorithm will bury your posts. Some other points Mendelson makes in the interview: A 1% click through rate on a paid post is often as good as it gets. Eighty percent of Facebook users are outside of the U.S. If you’re a local business, like say a plant nursery, what good is paying to reach someone...

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