I Ate 100 Power Bars
...n. Patagonia is selling food. Crossfit bros love butter and coconut filled coffee and flavored beef jerky. Bicycles are being used as a symbol of hipness in convention booth displays. “Regenerative agriculture” has been appropriated as the latest buzz-phrase by large food companies. Every natural food product is labeled either “pro-biotic” or “pre-biotic.” If one could distill all those booths down to one item you’d end up with a pro-biotic turmer...