The answer is simple. To those of you who have ever tried to find an available url, you know. It’s tough. Everything is taken. When I began this blog on a whim one afternoon in 2006, I registered “survivela.com.” Our first publisher, correctly, thought that was too Los Angeles-centric and asked that we make it more universal so that we could expand our readership. Thus began the second painful search for an unused URL, followed by a third painful search due to a comedy of errors too tedious to describe.

Rootsimple.com is here to stay. I like it a lot better than “Homegrown Evolution.” It’s easier to remember and I dig the symbolism.

“Everything changes and nothing remains still …. and … you cannot step twice into the same stream.” as Hereclitus says. The publishing and blogging world is getting a bit crowded in the “urban homesteading” category. It’s time to expand the conversation and explore some new home ec related topics. We don’t want to become stale. Having a new book coming out later this spring, Making It: Radical Home Ec for a Post-Consumer World, also makes for a good moment to update our website.

Incidentally, for those of you trying to find an unused URL, I discovered that you can just add the word “burrito” and you’ve got yourself a website. So go ahead and register rootsimpleburrito.com before someone else does.