Our Amazon Problem

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For years now this blog has earned a small income from Amazon sales–not much, just enough to cover our hosting fees and pay our webmaster.

Meanwhile, Amazon has grown to proportions that would make a 19th century robber baron blush. The New York Times reported this month on Amazon’s poor treatment of white collar employees while BBC’s Panorama showed the hellish conditions at the bottom of the Amazon pyramid. For years Amazon avoided paying local sales taxes, gaining a discounting advantage that put small local bookstores, unable to compete, out of business. I could go on. If you’d like to know more read this roundup of Amazon’s sins in Salon.

And yet, I suspect, few of us (including myself) have had the moral courage to delete our Amazon accounts like Rob Hoskins, founder of the Transition movement, did and blogged about it recently (Thanks FR for tipping me off to Hoskins’ post). Those Amazon discounts are just too tempting and their comprehensive selection of goods too convenient to bypass. And for bloggers, such as ourselves, those associate referral fees provide one of the few viable sources of funding for our efforts. Even less appealing than loss of income is clean-up work: our site is now riddled with links to Amazon which, if we want to divest from Amazon, we will have to remove one by one, by combing through more than 2000 posts.

We’ve considered using other advertising models, but found those to be even more potentially offensive. Face it, most of consumer culture is offensive.  Should we push factory-made clothing? Toxic electronics? Cars? Credit? Click bait? We’d like to have small businesses as sponsors, but finding them, negotiating with them and wrangling their ads is a part-time job that neither of us wanted to take on.

Regarding alternatives to the Amazon model, there was a period when Amazon dumped all associates in California after the state went after them for not paying sales taxes. During this time, I tried using Portland-based bookstore Powell’s associate program, but it proved unpopular with our readers. There were maybe one or two orders total in the six months I went with Powell’s.

I believe it to be unethical to write for free. It’s not fair to our fellow authors and I don’t want to be part of the race to the bottom that’s destroyed the music business and is currently destroying publishing and journalism. That’s why I feel morally compelled to find a funding model that keeps Root Simple free while providing us with a modest income.

I’ve long been an admirer of the folks at the Idler in the UK. Like us, they teach classes. But they also self-publish beautiful books. What if we were to do the same and sell them through our website rather than through Amazon? Marshall McCluhan noted that when a new technology takes over, what it replaces becomes an art form. I have a sense that, with so much time devoted to staring at screens, people will increasingly want the peace and focus that comes with holding a beautiful book in one’s hands.

This is where you can help by answering, in the comments, a few questions I have:

If we were to start self-publishing short how-to books would you want them in an inexpensive ebook format or would you be willing to pay more for a physical book?

Do you think we should cut all ties with Amazon?

How many of you have gone as far as Hopkins and have deleted your personal Amazon account?

Would you be willing to support us through donations?

How about online classes? What subjects would you want us to tackle?

Saturday Tweets: Danes and Their Garbage, Big Food and #BlackCatAppreciationDay

Seed Tape Workshop at Summer Nights in the Garden

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We’ll be demonstrating how to make seed tape this evening at the Natural History Museum’s Summer Nights in the Garden program. It’s a popular event and, as usual, has already reached RSVP capacity. But if you show up early you can still pick up a ticket at the door. Once you get in you’ll also need to get another ticket for the seed tape demo (also free). But wait, there’s more:

MUSIC: live jazz and hip-hop with Mocky and Friends
HUSHconcerts provides headphones …hear live music or listen to a soundscape
MAKE SEED TAPE with authors, Erik Knutzen & Kelly Coyne (*timed-ticket required)
BUILD A BEE HOTEL with NHM Entomologists (*timed-ticket required)
WISHING TREE
ROCK ART with Barnsdall Arts
BOTANICAL TOURS with NHM Garden Staff
SMOKE FLY SAMPLING with NHM Citizen Scientists
PATIO CHATS: The Story of P-22, L.A.’s Famous Mountain Lion
ENCHANTING TOY THEATER PERFORMANCES by NHM Performing Arts Staff
LIVE ANIMAL PRESENTATIONS
ART INSTALLATION, “Edge of Color” by Sarah Rara of Lucky Dragons
LADWP Save the Drop Photo-Op

Hope to see you there. More info on the Museum’s website.

What are trees worth?

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Trees and people, happy together. The Mall and Literary Walk, Central Park, NYC. Photo by Ahodges7.

Trees are dying all over Los Angeles, because of the drought. No one seems to think they need to be watered.

Trees which are not simply dying of thirst are being ripped out and replaced with “water saving landscapes” of succulents, cactus and gravel.

Both of these trends are disturbing, and are the result of ignorance more than bad intent. Our culture as a whole is green blind if not outright biophobic. I’ve come to understand that most people don’t even really see plants, except as a vague green background to their busy lives, and even fewer people understand plants and the value they bring to our lives and the world at large.

I’ve been traveling a lot this summer, taking refuge in green places which restore the soul. Returning to LA has been hard, because all of the plant life here is so very stressed. When I’m outside, it’s almost as if I can hear a constant, low-level cry of misery from the land, and that pain resonates in me, creating a deep sense of helplessness and sorrow. My strategy for dealing with this for the past couple of weeks has been to hide indoors and bury myself in books–to just shut down.

But I seem to have run into the limits of self-pity, and now I’m trying to figure out what I can do to help the situation. This post is a small gesture in that direction. I’m beginning with trees, because they are the lynchpin of the loving landscape.

In defense of trees

Shrubs and annuals come and go. Trees are long term residents of the landscape, surveyors of our lives. Above and below ground they knit together communities on many levels. They deserve special attention. They deserve to be valued and cherished for what they are, more than simply what they do for us. That said, they do a whole heck of a lot for us:

  • In mercenary, real estate terms, trees create street appeal and bump up property values by thousands of dollars. This, though, is the least part of their true value.
  • Trees cast shade, which cools the ground, which cools the environment at large, countering the urban heat island effect. They also cool the air by passing water through their leaves. A healthy urban forest makes for a much more liveable city for us all.  (The city of Melbourne understands this.) And trees clustered around your own house make your home cooler in the summer, reducing your energy bills. Low lying cactus and succulent plants do little or nothing nothing to cool the city, while gravel, concrete and artificial turf make your yard a blistering heat trap.
  • Trees help the land absorb rain, increasing ground water levels and preventing destructive run off and storm flooding. (See this and this.) A single tree can absorb thousands of gallons of rain water as it falls, like a giant sponge. What will happen to the dry slopes of California this winter, when the winter rains come, and our trees are gone, from stress and fire? Mudslides my friends, and lots of them. I’m already dreading it. But this isn’t just a California problem. Crazy weather is the norm the world over now, and trees are one of our best buffers against the worst of it.
  •  Trees don’t only hold water in the ground,  they share it with other plants. Having a big tree in your yard is like having a pump and well which you don’t have to maintain.
  • Trees make for clean water. By absorbing all that storm water, they pull the filth from our streets into the soil, and the soil cleans it, pro bono. (This is one of the many benefits of healthy soil, another important player in environmental health.) If that storm water runs unchecked, it just dumps all of the oil and fertilizer and insecticides and poo straight into the nearest waterway.
  • Trees absorb and store carbon, directly mitigating climate change–and they indirectly mitigate the change as well, by helping to temper the effects of storm water, high winds, high heat, etc.
  • Trees create food and habitat for birds, insects and mammals. We humans don’t like to share resources with the rest of creation, but trees support life of all sorts, with no trouble to us. Or maybe not, if squirrels are stripping your fruit trees clean! So we might have a vested interest in fruit trees–but all trees are beneficial to other life, above and below ground. Think of each tree as a city, teaming with life which is mostly invisible to us, but vitally important to the world.
  •  Trees heal the soul. They give us shelter from the sun and the rain. They give us a place to read and dream.  A place to hide and climb. An anchor in a shifting landscape of time and movement.  We’ve known since the 1980’s that they even speed our recovery when we’re sick.

These points just scratch the surface of what trees do for us. For more, see Tree People’s Top 22 Benefits of Trees.

Trees don’t ask much of us, but offer so much in return. I feel the least we can do is treat them well. They are valuable, long lived, complex entities. It is worth calling a professional arborist to give them a proper pruning, or to consult if they look stressed. Yes, this costs money, but removing a mature tree once it has died from neglect, disease or bad pruning is a much more expensive proposition.

If you live in a drought-stricken area, water your trees--even if you’ve never watered them before. They don’t have the resources they once had, and while they’ve been hanging on like champs for four years, they are beginning to give up. I see it everywhere.

Watering trees in a drought is a long-term investment. It is even reasonable to plant a new tree, as you would light a candle in the darkness. Don’t water anything else in your yard, if you must, but save your trees.