The Natural Products Expo West, which took place this past week, is one of the largest conventions in the US. It’s a high stakes dating game between retailers and food, cosmetic and supplement producers. This year I promised myself that I would not sample every power bar and gluten free pizza thrust into my hands. I failed and paid unmentionable consequences later. Imagine the center snack aisles of Whole Foods dumped into a funnel and shoved down your throat.
It will be no surprise to most readers of this blog that the “natural” (whatever that means) food industry suffers from the same problems that plague our food system as a whole. Most of the products at the expo are highly processed and high in sugar. Just because something is labeled “gluten free” or “GMO free” does not make it healthy. Getting beyond the nutrition issues most of these “natural” processed foods also taste, frankly, terrible.
Out of the hundreds of products I tasted and reviewed at the expo there were a only a few interesting items–literally one out of a thousand. Most were made by small independent entrepreneurs willing to take a risk on something new.