Return of the Walkman?

...(Sport WM-FS397, to be exact). Here’s an “exploded” view: The BBC, back in 2010, gave a 13 year-old a Walkman to review. Here’s what the kid said: It took me three days to figure out that there was another side to the tape. That was not the only naive mistake that I made; I mistook the metal/normal switch on the Walkman for a genre-specific equaliser, but later I discovered that it was in fact used to switch between two different types of cassett...

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Two apps for choosing bike routes: one good, one bad

...anes and paths were. Now, there are apps for that. The Good: Google Maps In 2010, a bike option was added to Google Maps. While not perfect, it works surprisingly well. Combined with a little familiarity with what streets are good and bad to ride on, I now find that I rarely look at the city’s bike maps anymore. Here’s an example: one weekend this month, Kelly needed the car and I had to across town, from the La Brea Expo line station to the new W...

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Does Facebook Actually Work for Promoting a Small Business or Non-Profit?

...ggerating its actual effectiveness. Any of you who administrate a Facebook page for a business or non-profit will know that unless you pay, Facebook’s algorithm will bury your posts. Some other points Mendelson makes in the interview: A 1% click through rate on a paid post is often as good as it gets. Eighty percent of Facebook users are outside of the U.S. If you’re a local business, like say a plant nursery, what good is paying to reach someone...

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