098 Kelly’s Aortic Dissection Adventure

...nt so many kind notes and prayers. Some important links: The Mayo Clinic’s page on aortic dissection. John Ritter died of a aortic dissection. A foundation was set, in his name, that helps educate medical personnel on how to better recognize the symptoms. Kelly did not have a heart attack, but it’s always good to review the subtle symptoms of heart attacks experienced by women. If you’d like to leave a question for the Root Simple Podcast please c...

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Does Facebook Actually Work for Promoting a Small Business or Non-Profit?

...ggerating its actual effectiveness. Any of you who administrate a Facebook page for a business or non-profit will know that unless you pay, Facebook’s algorithm will bury your posts. Some other points Mendelson makes in the interview: A 1% click through rate on a paid post is often as good as it gets. Eighty percent of Facebook users are outside of the U.S. If you’re a local business, like say a plant nursery, what good is paying to reach someone...

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Vegetable Garden Note Taking

A page from Thomas Jefferson’s garden diary. My worst mistake in the fifteen years we have been gardening here in Los Angeles has been my shoddy note taking. Even though we don’t have frosts to contend with, it still can be tricky to figure out when to plant vegetables. In a lecture I attnded at the National Heirloom Exoposition, Sonoma County gardening guru Wendy Krupnick had a simple suggestion for what to take notes on in your vegetable garden...

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The Museum of the American Cocktail

...ou do a tasting of 20 bottles or the next day won’t be all that productive. If you’re interested in MOTAC’s Los Angeles events you can sign up at the bottom of their page here. As a generalist (to a fault) I have really enjoyed meeting MOTAC’s expert cocktail enthusiasts....

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