The Museum of the American Cocktail

...ou do a tasting of 20 bottles or the next day won’t be all that productive. If you’re interested in MOTAC’s Los Angeles events you can sign up at the bottom of their page here. As a generalist (to a fault) I have really enjoyed meeting MOTAC’s expert cocktail enthusiasts....

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115 Inventing a New Word: Apisoir

...he reasons he thinks we should support local honey. You heard it first on Root Simple! During the podcast Michael mentions: Rowan Jacobsen’s book American Terroir: Savoring the Flavors of Our Woods, Waters, and Fields “Merroir“ Bee Local Honey Planet Bee You can reach Michael via his Facebook page and his email is [email protected]. Apisoir, apisoir, apisoir! If you’d like to leave a question for the Root Simple Podcast please call (213) 537-...

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New Slow City

...and covers more ground than the previous sentence even begins to suggest. Read it. Bill is in the middle of a book tour right now, so I wanted to put up his schedule so you can catch him if he comes to your town. He’s an engaging speaker, so do get out and see him if you can. See his events page for details on each event. Wednesday, Sept 30 – SAN FRANCISCO Friday, Oct 2 – CLAREMONT Saturday, Oct 3 – LOS ANGELES Tuesday, Oct 6 – ASHLAND Wednesday,...

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I Deleted my Facebook Account

...ce: Social Media and the Price of Constant Connection. It’s a sobering 429 page nightmarish list of social media’s many sins. Then there’s Jeremy Ashkenas who, in a series of tweets, dug up some of Facebook’s patent applications. As others have pointed out these patents read like Black Mirror episode summaries. If that isn’t enough, there’s Facebook’s attempt to exploit depressed teenagers for advertising revenue. Ironically, much of the privacy i...

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Does Facebook Actually Work for Promoting a Small Business or Non-Profit?

...ggerating its actual effectiveness. Any of you who administrate a Facebook page for a business or non-profit will know that unless you pay, Facebook’s algorithm will bury your posts. Some other points Mendelson makes in the interview: A 1% click through rate on a paid post is often as good as it gets. Eighty percent of Facebook users are outside of the U.S. If you’re a local business, like say a plant nursery, what good is paying to reach someone...

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