Does Facebook Actually Work for Promoting a Small Business or Non-Profit?
...t and advertising consultant B.J. Mendelson for episode 524 of the C-Realm podcast. In the interview Mendelson addresses one of the concerns that many of us face in our relationship with Facebook, namely that we have to be on it in order to promote our business or non-profit. Mendelson reminds us that Facebook is selling an advertising medium and that Mark Zuckerberg and other social media moguls might just be exaggerating its actual effectiveness...
