I was hoping to bring some good news this morning, specifically about a non-profit animal welfare rating service that I found out about at the National Products Expo. There were two animal welfare rating organizations at the Expo, one I decided not to write about because I considered their standards too loose–specifically they do not mandate pasture. The other requires pasture and I was looking forward to recommending them.
This morning, however, I decided to look at some of the farms they have certified and was surprised to come across one that I’ve actually visited. By no stretch of the imagination does the farm in question give their livestock the access to pasture that I was under the impression the rating organization required. Now I’m fully aware that my own backyard chickens would not meet these standards–my yard is simply not big enough and my hens are in a coop/run arrangement all day. But I was hoping for a higher standard from this non-profit rating organization–specifically eggs and meat from a farm that looks like the one in the picture above.
I’m hugely disappointed. And I wish I could be more specific but I don’t want to end up in a lawsuit. Let’s just say that at this point I’m not aware of any animal welfare rating service that I consider adequate. Let’s not even talk about the joke that is the USDA.
I do think there is a entrepreneurial opportunity here for someone to start a reliable third party rating organization. How about we use some 21st century technology? Just think about how cool it would be to make use of webcams so you could trace and see the farm your food came from.