|I’m not making this up|
I’m getting so many off-target press releases clogging my inbox that I’ve decided to share them until the publicists who send them get a clue and actually spend some time reading this blog. One release in particular should get an award for crassness.
The American Dietetic Association has, apparently, teamed up with industrial food giant ConAgra (am I the only person who sees that pairing as a conflict of interest?) to bring us a condescending website about home food safety that I won’t link to so as not to give them free publicity. The ADA is promising bloggers a chance at winning a free iPad or Starbucks gift card for pimping a food safety website that includes things like the “cookie rookie pledge.” The pledge, aimed at kids, suggests “Wait until cookies are ooey-gooey and fully baked before digging in, ” and “Remind grown-ups to use two separate cutting boards for raw meat, like turkey, and ready-to-eat-foods like carrot sticks.”
At the risk of losing the chance to win that iPad, I can’t resist suggesting a few food safety tips for their corporate partner ConAgra: give your poultry space, sunshine and monitor their health. Compost their waste in a thermophilic (hot) compost pile. Follow these several thousand year old farming concepts and maybe we wouldn’t need the “cookie rookie pledge.” According to the Center for Science in the Public Interest, ConAgra ran the most salmonella infested turkey plant in the country. The CSPI also has a nice rundown of what other food giants are in bed with the ADA.
The good news is that we can take yesterday’s stoic flow chart to heart and develop an entirely parallel food system by growing as much of our own food as we can. We might also–and I want to hear from parents on hard this would be to do–try to run this propaganda out of our schools. Perhaps it’s just time to settle down and develop some of our own memes. I have a feeling they’ll spread better, in this internet age, than the work of the ADA’s publicists.