Every decade has its celebrity forager. The aughts gave us Survivorman, but back in the 1960s and 70s Euell Gibbons stalked all that wild asparagus. This odd film, from the Academic Film Archive of North America, takes you behind the scenes of the creation of an iconic Grape Nuts ad staring Gibbons.
And the branding synergies between foragers and marketers continues–Survivorman pimps for auto insurer Geico–but, personally, I’ll take Gibbons and his wild cranberries, thank you.
Another gem from archive.org.