Wednesday’s catastrophic shoe fail, that resulted in a knee injury for Duke University star basketball player Zion Williamson, gives me the perfect pretense to update my three year long experiment in wearing only minimal shoes.

You can read more about the details of Williamson’s exploding Nike in the New York Times. The article reports on how shoe companies bribe universities to feature their products. Athletes have to wear the company’s shoes but receive none of the sponsorship dollars except for a few free shoes that they have to wear unless they get a medical excuse from . . . doctors working for the shoe company. On the bright side the athletes get a great lesson in neoliberal economics that clearly debunks the commonly held myth that the “free hand” of the market leads to some sort of Edenic meritocracy.

They also get a lesson in how our culture likes to think of its technological products–such as those “high tech” athletic shoes–as based on some kind of engineering magic when in reality they are just poorly made plastic crap festooned with magical brand sigils. As Harvard’s Daniel Lieberman has shown, modern athletic shoes have no peer reviewed evidence behind them. What little thought goes into them suffers from a basic logical error known as survivorship bias. Shoe companies address weaknesses in our feet by adding more and more cushioning which, ironically, leads to weaker feet muscles. Like a dog chasing its own tail, these springy, mattress-soft shoes leads, in sports like basketball, to higher and higher jumps and bigger and faster athletes which, in turn, leads to more injuries which leads to more cushioning in a never ending cycle propelled by advertising dollars and Wall Street investors. Though I have no evidence, I’m willing to bet that basketball players had fewer injuries in the days of the more basic Chuck Taylor shoes of the early 20th century.

An Update
So how is my minimal shoe experiment going? In short, great. Not only have I had no return of the dreaded plantar fasciitis, but I’ve also saved a lot of money. It turns out that without any cushioning to lose its spring, a minimal shoe lasts a lot longer than those giant Nike atrocities. I’m three years into my barefoot running shoes and it’s just about time to replace them. Root Simple has no shoe sponsorship, but I will say that I was able to switch my running shoes, dress and casual shoes all to minimal versions made by the same company: Vivo. Kelly tried a competing company Lems and reports the same good results. There definitely was a few months of getting used to not having any support and learning to walk as mother nature intended us to walk. I’ve even proven that you can fence, a sport that requires a considerable amount of bouncing and jumping, in minimal shoes.

This is also a perfect opportunity to clarify that I’m not one of those barefoot conspiracy theorists. Thanks to the News From Nowhere podcast of journalist Corey Pein, I discovered that there’s a strange world of folks who hold that there’s a vast conspiracy against walking barefoot. Pein talked to Brandon Sutton (Chad Vigorous) of @th3discourse about the barefoot conspiracy theory community, who make the flat earth/pizzagate folks seem grounded, so to speak. While I love a good Sasquatch story I just want to make clear that I don’t see the universe through the prism of bearing one’s sole. It’s funny that these kooky ideas obscure an actual conspiracy of shoe companies that really do bribe colleges and podiatrists to push their injurious products.