McDonald’s Corporation Headquarters Used to Have a Suede Waterbed Think Tank
Evan Collins, co-founder of the Consumer Aesthetics Research Institute, stumbled on a forgotten and bizarre bit of corporate American woo-woo in an old issue of Domus Magazine. Apparently, back in the 1970s, McDonald’s headquarters in Chicago had a literal “think tank” lined with suede walls, a 700 gallon waterbed, mood music and an early biofeedback machine called a Toomin Alpha Pacer. A 1972 article in the New York Times fills in the details, O...