Does Facebook Actually Work for Promoting a Small Business or Non-Profit?

...ggerating its actual effectiveness. Any of you who administrate a Facebook page for a business or non-profit will know that unless you pay, Facebook’s algorithm will bury your posts. Some other points Mendelson makes in the interview: A 1% click through rate on a paid post is often as good as it gets. Eighty percent of Facebook users are outside of the U.S. If you’re a local business, like say a plant nursery, what good is paying to reach someone...

Read…

Natural Beekeeping Conference This Weekend!

...gust 19th, 6-9pm! There will also be “Special Interest Groups” on both days covering a wide range of topics for both beginner and advanced beekeepers (see full schedule at the bottom of this page). All who are interested in bees and beekeeping are welcomed to attend! #HLONBC Limited tickets available to this awesome weekend so REGISTER NOW! Save...

Read…

It’s Official: The End is Near

...inted out that separate stories on childhood obesity, air pollution and suburbanization are all related. Today’s WSJ is a reminder of how this associational game increasingly paints a picture of a mad and dystopic science fiction reality. Along with the story on feeding livestock junk food, we have a story on Fermat Capital Management L.L.C., a money management firm led by a biophysicist that sells bonds, “linked to natural catastrophes, such as h...

Read…

Turnip Greens via The Silver Spoon

...section devoted just to turnip green recipes. The Silver Spoon is a 1,263 page cookbook recently translated into English. It’s the Joy of Cooking for Italians, except instead of tuna noodle casseroles and other American cooking abominations, the Silver Spoon will tell you what to do with a cardoon, a carp, or the aforementioned turnip greens among many other edibles. While we appreciate the crusty old Joy of Cooking’s advice on cooking raccoon, T...

Read…