Random Acts of Beauty

...ouse in London that just happens to be owned by Led Zeppelin founder Jimmy Page. The ceiling of Burges’ Cardiff Castle, above, shows Burges’ extreme commitment to ornament and detail. https://www.youtube.com/watch?v=oRDD2hfAxAk Lastly, when it comes to screen time, I’ve been thinking about re-watching the films of Andrei Tarkovsky, Stalker, in particular. Like all of Tarkovsky’ work the film is poetic and ambiguous. In Stalker, Tarkovsky addresses...

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Three California Natives that Double as Culinary Herbs

...has a phenomenal herb blend that uses all three of these herbs combined with some garlic salt. I made a batch last week and have already used it on salmon and popcorn. You can find that recipe on page 158 of his amazing book The New Wildcrafted Cuisine: Exploring the Exotic Gastronomy of Local Terroir. I also strongly suggest taking one of Pascal’s classes. Save...

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Does Facebook Actually Work for Promoting a Small Business or Non-Profit?

...ggerating its actual effectiveness. Any of you who administrate a Facebook page for a business or non-profit will know that unless you pay, Facebook’s algorithm will bury your posts. Some other points Mendelson makes in the interview: A 1% click through rate on a paid post is often as good as it gets. Eighty percent of Facebook users are outside of the U.S. If you’re a local business, like say a plant nursery, what good is paying to reach someone...

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115 Inventing a New Word: Apisoir

...he reasons he thinks we should support local honey. You heard it first on Root Simple! During the podcast Michael mentions: Rowan Jacobsen’s book American Terroir: Savoring the Flavors of Our Woods, Waters, and Fields “Merroir“ Bee Local Honey Planet Bee You can reach Michael via his Facebook page and his email is [email protected]. Apisoir, apisoir, apisoir! If you’d like to leave a question for the Root Simple Podcast please call (213) 537-...

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Spam Poetry Sunday

...us is the ultimate purpose of these spam comments. This one was placed on our announcement for our upcoming coffee roasting class (not a popular or highly linked post), and linked to a page for a restaurant which is obviously just a place holder, in that it has no content or history or graphic design. And who the heck is Janet?...

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