115 Inventing a New Word: Apisoir

...he reasons he thinks we should support local honey. You heard it first on Root Simple! During the podcast Michael mentions: Rowan Jacobsen’s book American Terroir: Savoring the Flavors of Our Woods, Waters, and Fields “Merroir“ Bee Local Honey Planet Bee You can reach Michael via his Facebook page and his email is [email protected]. Apisoir, apisoir, apisoir! If you’d like to leave a question for the Root Simple Podcast please call (213) 537-...

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By Hand and Eye

...lden section, for instance, and the shelf spacing came from an exercise on page 131 of the book. Far from being restrictive, I found the principles in Walker and Tolpin’s book liberating. I now had a starting point for any design project. For modern folks it’s difficult to imagine working without a ruler. Walker and Toplin explain, Instead of asking, “How high is this base dimension in inches?” pre-industrial artisans would have asked, “How tall i...

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I Deleted my Facebook Account

...ce: Social Media and the Price of Constant Connection. It’s a sobering 429 page nightmarish list of social media’s many sins. Then there’s Jeremy Ashkenas who, in a series of tweets, dug up some of Facebook’s patent applications. As others have pointed out these patents read like Black Mirror episode summaries. If that isn’t enough, there’s Facebook’s attempt to exploit depressed teenagers for advertising revenue. Ironically, much of the privacy i...

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Does Facebook Actually Work for Promoting a Small Business or Non-Profit?

...ggerating its actual effectiveness. Any of you who administrate a Facebook page for a business or non-profit will know that unless you pay, Facebook’s algorithm will bury your posts. Some other points Mendelson makes in the interview: A 1% click through rate on a paid post is often as good as it gets. Eighty percent of Facebook users are outside of the U.S. If you’re a local business, like say a plant nursery, what good is paying to reach someone...

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Random Acts of Beauty

...ouse in London that just happens to be owned by Led Zeppelin founder Jimmy Page. The ceiling of Burges’ Cardiff Castle, above, shows Burges’ extreme commitment to ornament and detail. https://www.youtube.com/watch?v=oRDD2hfAxAk Lastly, when it comes to screen time, I’ve been thinking about re-watching the films of Andrei Tarkovsky, Stalker, in particular. Like all of Tarkovsky’ work the film is poetic and ambiguous. In Stalker, Tarkovsky addresses...

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