Does Facebook Actually Work for Promoting a Small Business or Non-Profit?

...e exaggerating its actual effectiveness. Any of you who administrate a Facebook page for a business or non-profit will know that unless you pay, Facebook’s algorithm will bury your posts. Some other points Mendelson makes in the interview: A 1% click through rate on a paid post is often as good as it gets. Eighty percent of Facebook users are outside of the U.S. If you’re a local business, like say a plant nursery, what good is paying to reach som...

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Adam Parfrey, RIP

...a which was, at the time, a collaboration between Jodi Willie and Adam Parfrey (who founded Feral House). I was deeply saddened to hear of Adam’s passing yesterday at the age of 61. Jodi and Adam took a big chance on us as new authors when they commissioned our book back in 2006. Most publishers are unoriginal and afraid to take chances. Not Adam and Jodi. It was a great pleasure to get to know both of them and we’ll really miss Adam. Adam will be...

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124 Adam Brock on Forming Nurtured Networks

...aining groups I got an email from Adam Brock, author of Change Here Now, a book which uses architect Christopher Alexander idea of a “pattern language” to find solutions to the many challenges in front of us. A large section of the book develops a pattern language for what Adam calls, “nurtured networks.” From his bio: Adam Brock is a Denver-based facilitator, entrepreneur and designer. His work lies at the intersection of urban agriculture, susta...

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A Manual of Needlework and Cutting Out

...Please enjoy this manual of the lost art of hand sewing by Agnes Walker published in 1907 and recommended by YouTube sewing sensation Bernadette Banner. What makes the book useful is that, unlike a lot of sewing resources, there’s not a lot of assumed knowledge. The book also shows the high level of craftsmanship expected of young children before the great crappening of the mid-20th century....

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The Practical Side of Philosophy

...ol. But as to how to get that self-study program going, I recently found a book that covers the history of philosophy in a clear and entertaining format: Oxford professor Anthony Kenny’s A Brief History of Western Philosophy. I also struggled through Charles Taylor’s A Secular Age, a difficult but worthwhile tome that completely changed my view of history. You can listen to a five part interview with Taylor via the Canadian Broadcasting Company’s...

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