How long, fake red brick color will you continue to abuse our patience?
Go ahead and call me a color snob, but we just have to retire this ugly red tinted concrete color from our landscapes. I don’t think this color has a name so let’s just roll with the hip kids and give it a hashtag: #FakeBrickRed. While we’re at it let’s go ahead and start the movement to #StopFakeBrickRed.
#FakeBrickRed has its ancestry in the unholy family of fake masonry products, chunks of concrete that try to masquerade as something they are not. Real bricks are made by firing a combination of sand, clay, lime, iron oxide and magnesia. The iron oxide and lime give bricks their distinctive red hues. Fake bricks are simply molded concrete with a bit of tint added in to hide the gray. Fake bricks are related to their ugly cousins, the cinder block or concrete masonry unit, ironically the construction material of choice for the big box stores that peddle #FakeBrickRed. #FakeBrickRed was probably arrived at by some unholy combination of market research and raw materials accounting back during the lowest point in architectural history, the 1950s and 60s.
Unfortunately for us all, #FakeBrickRed has metastasized from the masonry department and spread throughout the Big Box Store. Why were these wood products #FakeBrickRed?
And why, for the love of Zeus, does mulch end up this color?
Yes, there may be more urgent hashtags to agitate about such as #envelopegate and #FewerFeatures. But things that try to look like other things always end up looking like, well, things that try to look like other things. #StopFakeBrickRed!