Recently, an email from Farm Forward (which I believe is tied to PETA somehow) appeared in the Root Simple mailbox, saying, “I thought you and your readers might be interested in a new campaign Farm Forward just launched called BuyingMayo.com. We’re letting consumers know that baby chicks are killed in the process of making America’s #1 condiment: Best Foods & Hellmann’s Mayonnaise.”
Following the link, I found an emotional video pairing sentimental, sun-drenched images of a mom making a sandwich for her toddler with factory farm footage of dead chicks jostling down conveyor belts.
The website says,
Most of us don’t consider the treatment of baby chicks when we purchase mayo. And we shouldn’t have to: we should be able trust companies when it comes to preventing cruelty to animals.
Best Foods and Hellmann’s use millions of eggs each year to create their products. Since only female chickens lay eggs, Best Foods and Hellmann’s don’t have any use for the male birds. Their solution is to treat these chicks like garbage: they’re either ground up alive, gassed, or suffocated in plastic bags.1
Nobody wants to see animals suffer, but some of the worst abuses occur where we least expect them. If we care about preventing cruelty to animals, we have to shine a spotlight on abuses that otherwise would be hidden. We’re calling on Best Foods and Hellmann’s to stop treating animals like they’re trash.
I agree with the broad facts. Male chicks are destroyed just out of the shell because they come from breeds developed specifically for heavy egg production, not for quality meat. Only the girls have value to us, but nature insists on giving us 50% boys. The practice of culling newly hatched males is appalling. It is wasteful, in the darkest meaning of the word. It is a blatant disregard of life. It denies that we have any relationship to, or responsibility for, these animals.
Nonetheless, my first impulse was to ignore this email, because I don’t understand why they are targeting mayonnaise makers specifically. I mean, I do, on one level, because OMG! Dead baby chicks in my mayo??!!!! After all, what’s more sacred or beloved than mayo? These campaigns are fueled by emotion.
But the focus on mayonnaise alone seems to muddy the waters overall. The fault is not with the mayonnaise producers. The fault is with us. All of us who eat eggs.
Yet it seems that the activists are hesitant to point the finger at us, potential donors that we are, and say, “If you really care about this, change your behavior.” Instead, they give us a scapegoat to point our finger at and cry, “Chick murderer!”
They want us to convince Hellmann’s and Best Foods to solve the problem for us (or rather, one small slice of the problem), perhaps by reformulating their mayonnaise to be eggless (likely by adding weird stabilizers or–joy–monocropped GMO soy) or figuring our how to humanely source eggs on a vast industrial scale…er…somehow? My response to this is one big big eye roll.
It’s time to point fingers toward ourselves. But instead of letting the guilt gnaw at us, or living in denial, we can take positive action–such as: