You say to yourself, “I’m just going to check my email and get back to doing the dishes.” Two hours later you’ve “liked” a dozen posts on Facebook, watched a hillbilly dance with a raccoon, checked BoingBoing, Twitter, LinkedIn and Root Simple (of course). Not to mention ,
This used to be called “information overload,” but I prefer the phrase “filter fail” that Douglas Rushkoff introduces in his book Present Shock: When Everything Happens Now (Rushokoff borrows this idea from the writer Clay Shirky). The problem is not that there’s too much information out there. The problem is that we’ve failed to screen out what is irrelevant.
It happens to me everyday and I’m not alone. This year, according to the research firm eMarketer, internet use will surpass TV viewing. The average American will spend five hours and nine minutes online (much of that time using mobile devices) and four hours and 31 minutes watching television.
I want to be careful not to come off as being anti-technology. The internet is an incredibly useful research tool and a great way to reach out to the urban homesteading community. That being said, I just can’t seem to stop watching those dancing raccoons. We may be well past the point where the distraction potential of the internet is beginning to adversely effect its usefulness.
Preventing filter fail
So what can be done on a personal level to prevent “filter fail?”
Only two things have worked for me in the past:
- Checking email only twice a day, though this is getting difficult. I find myself falling behind.
- Putting distance between myself and the computer by getting out of the house in the evening and going to the YMCA or fencing.
I need to do more to prevent filter fail such as getting back to my evening exercise schedule. It’s just too easy to fall into raccoon video holes. I’m even having trouble reading books and not being distracted by looking stuff up on Google.
I’d like to hear from you–do you think you have a problem? What strategies have you used to reduce filter fail?