Craig Ruggless of Winnetka Farms tipped me off to one of the four signs of the coming artisinal apocalypse: the opening of a store in Brooklyn entirely devoted to 4 oz jars of mayonnaise at $8 a pop. I thought at first this might be some kind of post-modern, post-structuralist, Duchampian ruse but, in fact, it turns out to be the work of chef Sam Mason and Elizabeth Valleau. Gothamist has the full coverage. As it turns out, the idea isn’t as ridiculous as it sounds at first–the site is more of a manufacturing facility than a retail store.
Still those artisinal apocalypse signs keep coming in. In our own neighborhood, sort of the Los Angeles equivalent of Brooklyn, we await the opening of a high-end grilled cheese sandwich shop.
Of course, here at Root Simple, we’re not the ones to point the finger as we’re somewhat of a living, walking Portlandia sketch!