|Image from the Vital Farms blog.|
Over the weekend I attended the Natural Products Expo West, a massive health food industry convention. Yes, indeed, Fabio was in attendance selling some sort of powdered supplement and I may have seen Ziggy Marley packing up his own bottles of “Coco’Mon” coconut oil. Such are the indignities one encounters on the downward arc of a career in reggae music or romance book cover modeling.
Out of the nearly 2,000 exhibitors of, frankly, health food store junk food, one stood out: Vital Farms, purveyors of eggs from pasture raised hens. The overwhelming majority of eggs in this country are laid by chickens crammed into small cages or, arguably worse, crammed into big sheds. “Free range,” “cage free” and “organic,” mean absolutely nothing. What makes Vital Farms different is that the eggs they sell were laid by chickens who live outside, during the day, on pasture. Their spokesperson offered to let me tour the farms they contract with, something that, I doubt, any of the big egg producers would offer.
The Cornocopia Institute gives them a “five egg (exemplary)” rating, citing their rotational grazing methods, abstinence from the practice of beak trimming and year round outdoor access for the hens. Vital Farms contracts with several farms in Texas, Oklahoma and Georgia. Their eggs are available nationwide at Whole Foods and they have expanded into meat chickens.
Now, hopefully, I can recover from the spectral celebrity hallucinations induced by downing hundreds of free samples of things like pro-biotic frozen pizza (I’m not making this up) and caveman power bars. Perhaps a pasture raised egg omelet will wipe away my açaí berry hangover.
Thanks to Dale Benson for suggesting attending this event and for driving, spending a half hour finding a parking space and pointing out Ziggy Marley or someone who resembled Ziggy Marley packing up those bottles of coconut oil.