A local Los Angeles NBC news report “False Claims, Lies Caught on Tape at Farmers Markets” detailed something I’ve known about for a long time: some of the food sold at farmers markets comes not from local farms, but from wholesale sources. In short, some dishonest farmers market sellers are reselling the same inferior produce you get at the supermarket for a lot more money. And it gets worse. NBC also uncovered evidence of lying about pesticide use, also not surprising.
A farmer who runs an orchard visited us before this report came out and backed up what NBC later reported. She warned me never to buy from stands at farmers markets where the fruit is all the same size and looks too perfect. It’s a sign they just took the truck to a downtown wholesale warehouse and loaded it up.She also said that many farmers will mix their own produce with wholesale produce.
This report came out just after two supermarket chains, Safeway and Albertsons, created fake farmer’s markets inside and outside of their stores.
Yet more reasons to grow your own fruits and vegetables if you have space. Lying about the source of produce and pesticide use is so easy to pull off and the price incentive so rewarding that I’m sure this is happening everywhere. I’m interested in hearing other reports, so have at it in the comments.