It’s amazing how insidious is the real religion of our age, brand allegiance. In the PC vs. Mac argument I often find myself, unconscious and zombie-like, coming to the defense of a company run by a turtle neck wearing multi-billionaire.
Sweater wear aside, Apple’s got a lot to answer for on the environmental front. In a provocative earth day post, bike-riding comrade and Apple store employee Mikey Wally calls out Apple for their green bullshit. Read it here.