Due to a set of circumstances too ridiculous to describe, we’ve got to change the name of our website yet again. We’re dropping the “R” and the overused and no longer meaningful word “Revolution” to become Homegrown Evolution. In short we’re evolving and we feel this word better describes the gestalt of our eclectic activities and our desire to move things forward as best we can.
This humble blog began as a sort of diary, a way to keep track of and integrate many disparate activities that all together are what used to be called “home economics”. A publisher, the bold and creative Process Media, spotted us and asked us to write a book, The Urban Homestead, thus beginning an unexpected course, which has forced us to consider things such as branding and marketing.
Like all children of the late 20th century we’re inescapably linked to a “mediated” culture, to a world of appearances defined by mass media in all its many forms. In the midst of having to figure out a new name for ourselves, along with the incredibly frustrating task of finding a matching domain name not already being squatted on by speculators in Turkey, we discovered a remarkable book, Mediated by Thomas de Zengotita. Zengotita argues that the media surrounding us is oriented towards what he calls a “flattered self”, thus things like blogs, Facebook, even the weather channel are all ultimately all about “me”. Furthermore the sheer volume of media we are exposed to, compared with the past, changes the way we relate to each other and the world, resulting in a pervasive mediascape, which Zengotita refers to as the “blob”, that is impossible to escape. For us the lesson of Mediated is the inescapable nature of the “blob” was liberating rather than depressing. It’s our job to navigate, not try to escape, this post-modern house of mirrors.
In this spirit of blobby navigation, we present the new and improved homegrownevolution.com. The old url will still work, as will homegrownevolution.org (take that squatters!). We’ve added the Homegrown Evolution Store which will feature items we find useful. Purchases will help defray our mortgage. Please be patient as we make the changeover. And remember to update your links!